A drummer with years of live performance and studio experience, Drew is also an electronic percussion expert. With 25 years in the Music Products industry, Drew currently is Product and Artist Relations Manager for Drums & Percussion at Roland US. He manages all aspects of Roland Drums & Percussion products in the United States including sales forecasting, inventory management, marketing initiatives, competitive product analysis, product messaging, event coordination, and more. A skilled author, Drew’s practical experience brings an informed perspective on using and understanding the technologies that fuel today’s electronic musical instruments.
Drew Armentrout worked in music retail for years before being hired by the Roland Company to work in the electronic drum division. His early experience served him well as he viewed both the musician’s and retailer’s points of view when developing and marketing products for Roland.
Drew’s passion for music can be traced back to his childhood and after all these years in the industry his passion is as strong today as ever!
If you haven’t bumped into Drew at the Roland booth at NAMM, then you can watch him on Episode 72 of Drumsmack TV, along with one of his good buddies, Mark Schulman.
Follow Drew on Twitter here.